Advertising, Marketing, Public Relations, and Related Services
Vagari Creative is a brand strategy and web design studio based in Buffalo, NY, founded by Michelle Samson. Michelle has 20+ years of brand strategy experience, including eight years as Senior Copy Manager at Macy's, and has spent the last eight years running Vagari Creative as a solo studio.
The work is brand identity systems and custom websites for small businesses, primarily in wellness, fitness, salon, medical, and service industries. Every project starts with strategy, because the design is only as good as the thinking behind it.
Brand strategy and web design studio based in Buffalo, NY. Vagari Creative builds brand identity systems and custom websites for small businesses in wellness, fitness, salon, medical, and service industries. Founded by Michelle Samson, a brand strategist with 20+ years of experience, including eight years as Senior Copy Manager at Macy's.
We work with business owners who need their brand to hold together across every touchpoint, from the logo to the website to the copy they hand an AI tool on a Tuesday morning. Our process starts with strategy: who you are, who you're for, and what you'd never say. The design and the site come after, because a beautiful website built on a vague brand looks expensive and says nothing.
Most of our clients are in Buffalo and the surrounding region. Some find us because they're opening something new and want to get it right from the start. Others come because they've been in business for years, and their brand has drifted from what they do now. Both are good reasons to call.